DIrect Mail Cooperative Mailer
RSVP Houston is an upscale direct mailer using post cards in a cooperative mailing format. We have 200,000 homes that we mail to. The average home value is $350k and up, family income average is $150k and up. All homes are single family owned homes. Our names represent the top 17% of the Houston homes.
Keywords: direct mail, direct mailer, postcard mailer, postcard, advertiser, cooperative advertiser, cooperative mailing, cooperative mailer
Interview Q&A
How long have you been in business?
6 years
What is your primary product or service?
Advertising Direct Mail Services
How did you first become interested in your line of business? (if owner) - What is your background? (If owner or store manager)
A background in direct mail advertising while working at a data center where I developed mailing software over a 10 year period.
How do you differentiate yourself from other businesses in your category and area?
We are an upscale direct mail advertising cooperative mailer. We specialize in single owned family homes with an average value of $350,000 and up with average family income of $150,000. We differentiate our business by putting a QR Code on our postcards for our customers. We then build them a website that fits on a smartphone. This is the future of advertising by tying printed advertisement to the internet.
How many locations do you have and do you have plans to expand?
We are a franchise of RSVP Publications which has locations in 100+ metropolitan areas. We own the Houston Metropolitan area franchise. We are looking at potentially expanding to the Baton Rouge area in 2014.
Provide detailed directions to your location
From 146 south in Seabrook to NASA Road 1 west 1 block to Lidstone west to Lakewood Lane.
What type of payments do you accept?
Cash, Check and credit cards
Which areas do you service?
The Houston Metropolitan area.
Who owns your company or runs daily operations?
Roy & Carol DeFee
What are your hours of operation?
8:00 to 6:00
What is the best compliment anyone can give you?
Leads to successful company where we can help that customer dramatically increase their business.
What is your favorite quote or Bible verse?
"The man who stops advertising to save money, is like the man who stops the clock to save time" Thomas Jefferson.